Privacy Policy
Last updated: 16 September 2026
This Privacy Policy explains how Cetera Advisors LLC (“we”, “us” or “our”) collects, uses, shares and protects personal data when you visit our website, contact us, apply for an account or use our services.
1. Personal data we collect
Depending on your relationship with us, we may collect:
- identity and contact details, including your name, date of birth, address, email and telephone number;
- account, financial and transaction information;
- identity-verification, source-of-funds and compliance information;
- technical information such as IP address, device, browser, cookie identifiers and usage data;
- communications, support requests, preferences and marketing choices.
2. How we obtain personal data
We obtain data directly from you, through your use of our website and services, and where permitted from verification providers, payment providers, public registers, sanctions and screening databases, business partners and other lawful sources.
3. Why we use personal data
We may process personal data to provide and administer services, verify identity, assess suitability or appropriateness, process payments, prevent fraud and financial crime, comply with legal obligations, secure our systems, respond to requests, improve our services and send permitted communications.
Where applicable, processing is based on performance of a contract, compliance with law, legitimate interests, consent, or the establishment and defence of legal claims.
4. Sharing personal data
We may share data with service providers, identity-verification and screening providers, payment institutions, professional advisers, auditors, group companies and competent authorities. We require recipients to protect personal data and use it only for authorised purposes.
5. International transfers
Where personal data is transferred across borders, we use safeguards required by applicable law. These may include adequacy decisions, approved contractual clauses or other lawful transfer mechanisms.
6. Retention and security
We retain personal data only for as long as needed for the purposes described above and to meet legal, regulatory, accounting and dispute-resolution requirements. We use appropriate technical and organisational measures designed to protect data against unauthorised access, alteration, loss or disclosure.
7. Your rights
Subject to applicable law, you may have rights to be informed, access your data, correct inaccurate data, request erasure or restriction, object to certain processing, obtain portable data, withdraw consent and complain to a data-protection authority. Some rights are limited where retention or processing is required by law.
8. Cookies and similar technologies
We may use essential cookies to operate the website and optional analytics or preference technologies where permitted. Browser settings can be used to control cookies, although disabling essential cookies may affect functionality.
9. Children
Our services are not intended for children or persons who cannot legally enter into the relevant agreement. We do not knowingly open trading accounts for minors.
10. Changes and contact
We may update this Policy to reflect changes in our services, practices or legal obligations. The date above shows the latest revision. Questions or privacy requests may be sent to [email protected].